DESIGN
BRIEF
SIDE 1
CLIENT | PRODUCT | NAME | DESCRIPTOR
Fast Truth
Side 1: Unveiling the Consumer’s Truth of Corporate America
Side 2: Unveiling the Businessman’s Lies of Corporate America
PROBLEM | OBJECTIVE
The purpose of this double-sided magazine is to uncover the secrets of Corporate America, so that people are aware of the corporate world they live in, how it affects them, and what they can do about it. The series of Fast Truth covers a wide variety of topics including fast food, fast fashion, etc and addresses both the daily consumer and the business man or women about specific industries.
RESEARCH
This specific issue, the Fast Food Edition, research was specifically focused on the corruption of the fast food industry. For Side 1, targeting the daily fast food eater, this magazine reveals the secrets of fast food chains and what they don’t want to you know about where there food comes from, the abuse the animals face, and how they are transformed into what goes into your body. It also focuses on health issues caused by overconsumption of fast food such as diabetes, and ways to combat the detriments of this industry. Side 2, targeting the business man or woman, this magazine portrays the scandals of the fast food industry such as the McDonald’s Mob and lies of the industry from the corporate point of view. It also touches on famous mobsters, how to uncover the secrets like a detective, and about the environmental pollution detriments of fast food factories.
POSITIONING
This product fits into the lifestyle and economic magazine marketplace for people who are interested in the way our current capitalist society operates in various industries. This specific edition can also fit into the food magazine marketplace. This Magazine not only covers societal topics that affect our everyday life, but it also exposes the darkest secrets of manipulation in the United States.
AUDIENCE PROFILE
As a whole, this magazine targets the every day consumer, and the corporate business man or woman. These people could be of any age, but are extremely curious about monopolizing industries and uncovering mysteries of the world they live in. These people are informed, strive to be educated, and want to create change.
MESSAGE
This magazine will reveal the truth about the capitalist world they live in, and how it affects their life, and how they can make a personal change in their lives, and a big change in corporate America.
VOICE | TONE
revealing, brutally-honest, educational
MEANS
This project will be expressed as a double-sided magazine.
DESIGN
BRIEF
SIDE 2
CLIENT | PRODUCT | NAME | DESCRIPTOR
Fast Truth
Side 1: Unveiling the Consumer’s Truth of Corporate America
Side 2: Unveiling the Businessman’s Lies of Corporate America
PROBLEM | OBJECTIVE
The purpose of this double-sided magazine is to uncover the secrets of Corporate America, so that people are aware of the corporate world they live in, how it affects them, and what they can do about it. The series of Fast Truth covers a wide variety of topics including fast food, fast fashion, etc and addresses both the daily consumer and the business man or women about specific industries.
RESEARCH
This specific issue, the Fast Food Edition, research was specifically focused on the corruption of the fast food industry. For Side 1, targeting the daily fast food eater, this magazine reveals the secrets of fast food chains and what they don’t want to you know about where there food comes from, the abuse the animals face, and how they are transformed into what goes into your body. It also focuses on health issues caused by overconsumption of fast food such as diabetes, and ways to combat the detriments of this industry. Side 2, targeting the business man or woman, this magazine portrays the scandals of the fast food industry such as the McDonald’s Mob and lies of the industry from the corporate point of view. It also touches on famous mobsters, how to uncover the secrets like a detective, and about the environmental pollution detriments of fast food factories.
POSITIONING
This product fits into the lifestyle and economic magazine marketplace for people who are interested in the way our current capitalist society operates in various industries. This specific edition can also fit into the food magazine marketplace. This Magazine not only covers societal topics that affect our everyday life, but it also exposes the darkest secrets of manipulation in the United States.
AUDIENCE PROFILE
As a whole, this magazine targets the every day consumer, and the corporate business man or woman. These people could be of any age, but are extremely curious about monopolizing industries and uncovering mysteries of the world they live in. These people are informed, strive to be educated, and want to create change.
MESSAGE
This magazine will reveal the truth about the capitalist world they live in, and how it affects their life, and how they can make a personal change in their lives, and a big change in corporate America.
VOICE | TONE
revealing, brutally-honest, educational
MEANS
This project will be expressed as a double-sided magazine.